We have pulled together some free tools that let you check the health of your website and how this may affect its position in Google
We all know how important it is for a website to rank well in search engines. A whole industry has emerged to help business owners get their websites to appear high up the Google search results.
A lot of nonsense is talked about websites and in particular SEO so we wanted to arm you with some free tools that will give you some unbiased insight into your websites general health and some pointers on areas that can be improved. This of this as an MOT for your website.
The tools will cover your site speed, how well it works on mobile, whether it is secure and a general overview of the health of your site. Lets quickly dive into why these matter.
Test your website speed
How quickly your website loads is a factor Google takes into account when deciding how your site ranks. Google hates slow sites as do your customers. Studies have repeatedly shown that sites that take longer have much higher bounce rates than those that load in 3 seconds or less. Bounce rate is the percentage of users who visit your site and the leave or bounce without taking any action or looking at other pages. If you are paying to send users to a website with a high bounce rate you could be throwing money because your site is not performing.
Below are some great tools to see how quickly your site loads and how to improve the site speed. Remember a fast loading site should improve conversion rates and will help with your search engine optimisation or SEO.
Think with Google
Does your site work on mobile?
Mobile has long ago overtaken desktop computers as the tool people use to browse the internet. This means that you need to ensure your site is giving mobile users a good experience. This means your site needs to load fast, be easy to navigate and work well on a small screen. Most business owners look at their own site on an office computer and this can give a false impression of the experience most of your potential customers are getting. Most sites get around 60-70% of traffic from mobile so making sure those users get a good experience is essential.
Google have also shifted to mobile first indexing which means Google use the mobile version of your site to decide how relevant your site is to a users search rather than the desktop version. This was a major shift that reinforces just how important your sites performance on mobile is.
Here is how you can check how Google views your website:
A final thought
We hope this little guide was useful and gives some ideas on how to improve your website. This is only a quick snapshot and there are many more great tools out there to help you identify areas to improve. Remember your website and online marketing strategy should be seen as an ongoing process, not something you can tick off the list and move on.
In addition to the tests above the areas please make sure your website has an active SSL certificate in place, another post on this coming soon.
In the meantime if you would like any help with your digital marketing strategy get in touch and we would be happy to help.